While $5K/month may seem steep, the CEO believes the price point actually gives Republic Project a competitive advantage, potentially saving agencies thousands of dollars per month, as comparable services often cost up to $20K/month, with a 400×300 viral widget averaging $3K, 300×200 banner at $3K, mobile web app $7,500, 800×600 webpage at $5K, plus setup fees, etc. Plus, the whole process takes about 45 minutes, he says, so there’s a time saving value prop implicit as well. For one flat fee of $5K per month, says the startup’s CEO AJ Vernet, small agencies will get a cloud-based service that allows them to launch entire campaigns for desktop or mobile, which are scalable and can be updated in realtime. Republic Project is now an all-in-one advertising platform and dashboard with a simple value proposition: It allows anyone (specifically small publishers and advertisers) to create consistent ad campaigns and animations across any device, of any size. Also contributing to the round were 500 Startups, Venture51, Ludlow Ventures, Maneesh Arora of MightyText and Andrew Reis. And today, the startup is also announcing that this new incarnation has attracted $1 million in series A financing, led by Google Ventures. Three years later, Republic project is emerging with a completely new look (and mission), relaunching as an online ad campaign creation platform.
While the idea found a bit of traction with bands, the startup saw greater potential in taking its core technology and turning it into a platform with a broader appeal, so it went back to the drawing board. The platform essentially provided bands with a widget they could embed on their websites, blogs and social networks to share exclusive video from the road, the studio, and so on. Back in 2009, Republic Project launched to give bands and labels a platform to sell pre-orders of new music direct to fans, while receiving 100 percent of the revenue.
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